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Letter
6 February 2025

Real-world evidence: A new era is upon us

Publication: Journal of Managed Care & Specialty Pharmacy
Volume 31, Number 2
Real-world evidence (RWE) is at an important precipice to deliver improved value demonstration and differentiation of products for pharmaceutical and device companies and enhanced population-based analyses and value assessment by health plans and pharmacy benefit managers (PBMs) for both clinical and economic endpoints.
Currently, we are at this juncture in the United States as RWE has gained significant traction from increasing acceptability of RWE regulatory submissions by the US Food and Drug Administration, which released guidelines on its use in submissions with 90% of new drug approvals in the United States including RWE in 2020.1 In addition, the utility of RWE has increased as a result of improvements in electronic medical record and claims data curation through artificial intelligence and machine learning methods, the ability to integrate all types of data with refined tokenization methods, more rigorous study methods, and the need for companies to demonstrate or evaluate value because of continued health care economic pressures.2 These advancements in RWE enable the use of it to complement randomized clinical trial data and leverage the strengths of the evidence generated from each study method.
Recent surveys on US payer perspectives for the use of RWE in health care decision-making revealed that 100% of US payers feel that RWE is a critical component to wholistic value assessment, yet 0% stated that they routinely use it in their appraisals and decisions from the consequence of several factors:
1.
Poor understanding of optimal use of RWE for payer decisions;
2.
Outcomes-based agreements’ real-world outcome metrics are challenging to define and measure;
3.
Absence of common guidelines for evaluating RWE during value assessments;
4.
Payers lack expertise in data assessment and analysis for RWE studies; and
5.
Mistrust of pharma-sponsored RWE.3 , 4
As a result of these findings, AMCP has stepped up to take the lead role in improving the use of RWE in US payer health care decision-making by
1.
Forming a task force of US payers and pharmaceutical companies to develop assessment criteria as well as an AMCP Dossier Format module for RWE;
2.
Developing competency training programs in how to evaluate RWE studies; and
3.
Utilizing the AMCP Research Institute to act as a neutral third party for payers and pharma to conduct collaborative research in order to increase the level of trust in the observational evidence that is generated.
Please join me in supporting this quest by AMCP for using the complete body of evidence in health care decision-making to foster how RWE can appropriately supplement evidence endpoints from randomized clinical trials.

ACKNOWLEDGMENTS

The author acknowledges Elizabeth Powers for her critical review of this letter.

REFERENCES

1.
Purpura CA, Garry EM, Honig N, Case A, Rassen JA. The role of real-world evidence in FDA-approved new drug and biologics license applications. Clin Pharmacol Ther . 2022;111(1):135-44.
2.
H.R. 5376 – Inflation Reduction Act of 2022. 117th Congress (2021-2023). Accessed January 3, 2024. https://www.congress.gov/bill/117th-congress/house-bill/5376/text
3.
Makin C, Sweet B, Rosenlund M, et al. Solving the RWE challenge for US Payers: A call to action for Pharma. Value & Outcomes Spotlight. December 2023.
4.
Sweet B, Rosenlund M, Rickett N, et al. Leveling up RWE adoption by US payers: The path towards optimizing its use in drug value assessments. Poster presented at: AMCP Nexus 2023; October 2023; Orlando, FL.

Information & Authors

Information

Published In

cover image Journal of Managed Care & Specialty Pharmacy
Journal of Managed Care & Specialty Pharmacy
Volume 31Number 2February 2025
Pages: 225
PubMed: 39912812

History

Published in print: February 2025
Published online: 6 February 2025

Authors

Affiliations

Brian T. Sweet, BS Pharmacy, MBA [email protected]
Applied Health Outcomes, Inc., Naples, FL

Notes

AUTHOR CORRESPONDENCE: Brian T. Sweet, 1.716.998.0998; [email protected]

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